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Best for Wealth Management: Personal Capital. Personal Capital. Courtesy of Personal Capital. Personal Capital is a personal finance and wealth management app that allows you to manage your assets and investments along with your everyday spending accounts. The service integrates with more than 14,000 financial institutions so you can link your accounts within the app. While you can connect to your bank account to track spending and create a monthly budget, the app really shines in helping you track and optimize your investments. You can track your portfolio by account, asset class or individual security. With built-in intelligence available on the tablet version of the app, you can discover opportunities for diversification, risk management, and discover any hidden fees you may be paying. Comparing your own portfolio to major market benchmarks allows you to determine whether you’re on track to meet your investment goals. Personal Capital provides registered financial advisors who can provide you with customized advice tailored to your goals.
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Best for Managing Subscriptions: Clarity Money. Clarity Money. Courtesy of Clarity Money. More and more companies are moving to subscription models. In the process, it’s easy to lose track of subscriptions you’ve signed up for. Clarity Money aims to help you stop throwing away on unused subscriptions by helping you uncover and cancel subscriptions you’re not using. On top of getting rid of extra subscriptions, the app analyzes your spending behavior and gives you recommendations to improve your financial health. Clarity Money allows you to make regular savings deposits and attach a goal to your savings. You can even create several savings funds with different goals. Your savings deposits are helped at an FDIC-insured bank and are insured up to $250,000. Stay on track with your monthly budget by showing how much you’ve already spent – provided you’ve linked your debit and credit cards. You’ll also get access to your free VantageScore credit score by Experian.
Accounting for Anomalies. The human psychology is complex, and it’s obviously impossible to predict every irrational move investors might make. But, those who have studied behavioral finance have concluded that there are a number of thought processes that push us to make less-than-perfect investment decisions.
Cockiness: Investors want to believe they are good at what they do. They aren’t likely to change investment strategies, because they have confidence in themselves and their approach. Similarly, when things go well, they are likely to take credit when it fact their good results come from outside factors or sheer luck.